Get Booked on Podcasts

The value to a business owner to get booked on podcasts is lead generation and brand awareness by getting your message out to podcast hosts’ audiences. Delegate all the tasks to secure podcast bookings. The business leader gets involved when the host is ready to record a podcast.

What’s involved:

Research podcasts with audiences that contain your ideal prospects
Write a compelling series of emails to convince the podcast host you are an amazing guest
Find contact information
Deliver emails on a schedule
Monitor responses, follow-up and answer questions
For hosts who want to book, negotiate recording details

Who is involved:

An associate to manage the process
A marketing strategist to position you as an authoritative guest of great interest to the host’s audience, relevant topics you will speak about.
A copywriter writes compelling emails
A graphic designer to make the emails look professional

Skills: direct response copywriting, email campaigns, manage an inbox, negotiation

Time frame: solicit a certain number of podcasts hosts monthly

Common Misconceptions

You can easily find hundreds of active, podcasts with audiences who are your ideal prospects
You write one, simple email and podcasts hosts will book you

Related Tasks

When you record podcasts, what valuable offer will you make to the host’s audiences? Perhaps give away a lead magnet so prospects will enter your sales funnel. You appear generous. The host looks good. Your audience gets another item of value. As podcasts are released, that’s evergreen content that generates leads over time.

Common Misconceptions

Related Tasks

Our Mission

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