The value to a business owner to get booked on podcasts is lead generation and brand awareness by getting your message out to podcast hosts’ audiences. Delegate all the tasks to secure podcast bookings. The business leader gets involved when the host is ready to record a podcast.
When you record podcasts, what valuable offer will you make to the host’s audiences? Perhaps give away a lead magnet so prospects will enter your sales funnel. You appear generous. The host looks good. Your audience gets another item of value. As podcasts are released, that’s evergreen content that generates leads over time.